Jun 10

A good webmaster that is serious about making money online, website promotion and product promotion knows that search engine optimization and seo keyword research is crucial to success. If you plan to use Google adwords to promote your site you have to find an edge in beating adwords competition. Wordtracker is a must have resource for any search engine marketing professional or webmaster. Wordtracker provides a search term database with all the necessary keyword discovery tools that make discovery of the best keywords easy. Finding niche opportunities and exploiting them before your competitors gives you a significant advantage in the competitive world of online marketing.

You can try it for no cost and see for yourself that Wordtracker is the best keyword research tool. They are offering a 7 day trial because, as you will find out, Wordtracker is confident you will discover that Wordtracker is the hands-down best place to find a huge list of related keywords as well as learn how much traffic each is likely to provide your site.

Finding keywords that people are using when they search and including these keywords in your copy, page titles, descriptions and links helps you score well in search engine results. In turn more people will find your site. Continue reading »

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Jun 06

You can spend a life time trying to keep up with the search engines and getting ranked so that you show up in searches. The biggest mistake is NOT putting a lot of planning and keyword research into action prior to putting up your landing page. I have a poster on my wall that says FOCUS FOCUS FOCUS. I get distracted easily and it’s easy to get sidetracked. But focusing on your keywords when you write your content is extremely important. Not only does the content have to be rich and interesting for your readers but it has to be keyword concentrated so that the search engines zero in on what your subject matter really is, if it is worth indexing and how much exposure they are going to give you.

Ranking is an art but it’s not rocket science. As mentioned in my previous post SEO Target Marketing you need to focus on good Title Tags, using meaningful phrase targets in your description and keyword Meta Tags, create good “Context”, not just “Content”, create backlinks from sites with related content and good copywriting that focuses on your keywords.

Each page you create within your website should have a unique Title Tag but the home page title tag is the most important one. Since it is usually the landing page it will be the first source of content that web crawlers assess when ranking your site. When writing your title tag think of it as an introduction to your website; something that will draw in interested viewers/visitors.

Creating unique content is also important. If you just copy and paste articles that someone else has written it will be picked up by the search engines as duplicate content. Duplicate content is considered by Google to be “blocks of content within or across domains that either completely match other content or are appreciably similar…in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.” Make sure your content is original or you will get the Google Slap.

To help you make sure your content is original you can use a simple duplicate content comparison tool at: http://duplicatecontent.net/. That will give you a measure of how similiar your content is and if you need to make changes to make it MORE original.

Last tip is to use your keywords in your H1 and H2 tags. But make sure that it pertains to the content within those paragraphs.

In conclusion, choose your keywords wisely. Use them when creating your website content. Always remember, the keywords you choose are paramount to the content you write. When writing your content FOCUS FOCUS FOCUS.

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May 27

When you design a website it is imperative that you consider how the search engines will see it. The first step in getting ranked with the search engines is a well thought out design and plan.

Search engines do not care how the page looks but what the code is like behind all the pretty fonts and graphics. Avoid a messy, overly-complicated, unorganized site. Do not stuff your site with repetitive keywords that will just get you a Google Slap. Give the search engine spiders a clear understanding of what your site is about. Makes your keywords relative to your content and theme.

Understanding how the search engine crawlers see you site is important if you want to rank in the search engines. They do not see your website the same way a browser does. You can use a couple of tools to do this. A text browser called Lynx lets you view your page as a bot sees it, or can use WebCEO free edition which is a great tool …


Just remember to design your site with the search engines in mind. Check to see if your HTML code is valid and correct any errors. Broken code makes it hard for the spiders to read your page. Even a simple mistake like an unclosed bracket can result in your page not being included in search pages.

Include a valid “document type” at the top of your page. This lets the search engine spiders know what kind of code your page is written in. The doc type will let the search engines know if what code is being presented, like XHTML or HTML. The Doc type declaration has to be the very first thing on your page.

Avoid using images as links for internal linking between pages on your site. Use regular text links with keyword anchor text the search engines can read. Images as links, should have the keyword phrase of the page you are linking to in the ALT attribute of the image tag.

Don’t use Javascript links. Spiders can’t follow them and there’s nowhere to put your target keywords. If you really MUST use these kind of links, repeat the link elsewhere on the page in plain text. Use CSS instead. It’s clean and the search engines can read CSS.

Always check your site for broken links in your pages. WebCEO does this plus checks for syntax and other problems. The spiders dislike dead links which indicate to the search engines that the site is not well maintained or up to date, negatively effecting your search engine position. It also is frustrating for your visitors and the most likely will not come again if you have links that do not work.

Upload a robots.txt file to the root directory of your website. The robots.txt will tell the search engines where your sitemap is and also you can block crawlers from accessing pages that will result duplicate content. Also use robots.txt to prevent search engines indexing anything you don’t want public. Make sure your robots.txt is error free since errors will keep spiders from crawling your site all together.

It takes time, effort and practice in web design to make a site SEO friendly. Good keyword research, good design practices, fresh content and a few basic rules will help you get ranked.

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Apr 22

Proper meta keywords and meta descriptions should be refined and placed on every page of your website. This should be done prior to driving traffic to your site.

Your page title, meta tags and meta description should have good relevancy to each other in order to be effective with the search engines. In addition if you have a niche site the keywords should reflect that niche and used in the title. This will help in determining your rank in serps.

Google’s Webmaster Information https://www.google.com/adsense/adsense-resources
has the most up-to-date techniques on website optimization, guidelines on how to get your website indexed, and publisher tools. This information is free and you should take advantage of the in depth resources provided.

The most important part of keywords is FOCUS. You need to refine your keywords to the ones that are most appropriate to your content. In addition, getting traffic from keywords will only happen if you use the ones that are not over saturated. Good keyword research is paramount in addition to providing well written pages that clearly and accurately describe your content.

Keywords should reflect content and in turn content, should not only contain your keywords, but accurately reflect them throughout. However, your content needs to be quality content and not just a bunch of gibberish with some prime keywords. Your visitors will not stay on your page long if they see that you are just fishing for clicks.

If you create a website around a subject that you are passionate about you will succeed. If you do your homework and research the most appropriate keywords for your site then the title and meta tags will fall into place.

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