News-Quest: AdWords Placement Targeting
Google Adwords has changed the name of “site targeting” to “placement targeting”. Placement targeting enhances your placement targeted ads by allowing you to bid on CPC and CPM (per click or per thousand impressions respectively).
Any campaigns you had going prior to this change are not affected.
To use the new feature with your existing campaigns go to the “Edit Settings” page of your placement-targeted campaign, and switch your bids from CPM to CPC pricing.
Keyword-targeted campaigns continue to take CPC bidding only.
Placement targeting allows you to choose individual spots where you want your ads to appear. You can choose from an entire website or a sub pages of that site. For example if you want to advertise on a news site but want to focus only on local news then you can have your ads placed on the whole site or just the local news portion of that site.
As usual you will still be competing for keywords in your campaigns. Anyone who has an AdWords standard account can run placement-targeted ads. Of course, if you’re happy with your keyword-targeted ads, there’s no need to change. Placement targeting is simply one more tool that AdWords advertisers can use to bring their message to highly-targeted groups of web users.
How do I create placement-targeted ad campaigns?
To create a new placement-targeted campaign, follow these steps:
1. Log in to your AdWords Standard Edition account at https://adwords.google.com
2. On the Campaign Summary page, find the table titled Online Campaigns.
3. Click Placement-targeted in the ‘Create a new campaign’ section at the top of the table.
4. Follow the sign-up wizard instructions to creat your campaign
AdWords Placement Tool will help you find available placements for your ad.
