Jun 10

A good webmaster that is serious about making money online, website promotion and product promotion knows that search engine optimization and seo keyword research is crucial to success. If you plan to use Google adwords to promote your site you have to find an edge in beating adwords competition. Wordtracker is a must have resource for any search engine marketing professional or webmaster. Wordtracker provides a search term database with all the necessary keyword discovery tools that make discovery of the best keywords easy. Finding niche opportunities and exploiting them before your competitors gives you a significant advantage in the competitive world of online marketing.

You can try it for no cost and see for yourself that Wordtracker is the best keyword research tool. They are offering a 7 day trial because, as you will find out, Wordtracker is confident you will discover that Wordtracker is the hands-down best place to find a huge list of related keywords as well as learn how much traffic each is likely to provide your site.

Finding keywords that people are using when they search and including these keywords in your copy, page titles, descriptions and links helps you score well in search engine results. In turn more people will find your site. Continue reading »

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Jun 06

You can spend a life time trying to keep up with the search engines and getting ranked so that you show up in searches. The biggest mistake is NOT putting a lot of planning and keyword research into action prior to putting up your landing page. I have a poster on my wall that says FOCUS FOCUS FOCUS. I get distracted easily and it’s easy to get sidetracked. But focusing on your keywords when you write your content is extremely important. Not only does the content have to be rich and interesting for your readers but it has to be keyword concentrated so that the search engines zero in on what your subject matter really is, if it is worth indexing and how much exposure they are going to give you.

Ranking is an art but it’s not rocket science. As mentioned in my previous post SEO Target Marketing you need to focus on good Title Tags, using meaningful phrase targets in your description and keyword Meta Tags, create good “Context”, not just “Content”, create backlinks from sites with related content and good copywriting that focuses on your keywords.

Each page you create within your website should have a unique Title Tag but the home page title tag is the most important one. Since it is usually the landing page it will be the first source of content that web crawlers assess when ranking your site. When writing your title tag think of it as an introduction to your website; something that will draw in interested viewers/visitors.

Creating unique content is also important. If you just copy and paste articles that someone else has written it will be picked up by the search engines as duplicate content. Duplicate content is considered by Google to be “blocks of content within or across domains that either completely match other content or are appreciably similar…in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.” Make sure your content is original or you will get the Google Slap.

To help you make sure your content is original you can use a simple duplicate content comparison tool at: http://duplicatecontent.net/. That will give you a measure of how similiar your content is and if you need to make changes to make it MORE original.

Last tip is to use your keywords in your H1 and H2 tags. But make sure that it pertains to the content within those paragraphs.

In conclusion, choose your keywords wisely. Use them when creating your website content. Always remember, the keywords you choose are paramount to the content you write. When writing your content FOCUS FOCUS FOCUS.

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Apr 30

What is target marketing? When you market your website business, you need to effectively create an ad campaign to define your marketing territory or your target market. SEO target marketing is focusing on a particular target or niche that has a need for your product and service, and then creating your ad campaign. Your target market is your potential buyers who require your product or solution and would actually buy from you.

Your website needs traffic in order to succeed. Target marketing is an art that you will need to learn and master target marketing strategies. It takes some practice and focus, but it can mean the difference between a lonely page sitting in cyberspace or a vibrant site that gets visitors / customers.

SEM (Search Engine Marketing) is an effective form of target marketing. SEM includes SEO, PPC, Email Campaigns, and Banner Ads. Search Engine Optimization (SEO) is a process of analyzing and editing your web site in order to increase the rankings of your website pages for specific search terms in search engines. SEO efforts have to be continuous as good results are built over time by testing the best keywords.
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