First things first. Prior to creating your website you should have researched and selected a niche market. After niche selection you have researched and chosen your keywords and built a keyword list that will enable you to send targeted visitors to your site.
You have also chosen and bought your domain name (which should be your top chosen keyword if possible) and a hosting account. The first steps of your website development are complete.
The next big step in creating your sales page funnel is to create your landing page. You might desire to just send your visitors directly to a sales page but that would be the wrong approach. If you take people directly to your sales page, statistic show that they most likely will not buy on their first visit, and more importantly, they are extremely unlikely to visit your page again.
More importantly, the main reason you should not send people directly to your sales page, is that Google’s AdWords structure would slap you good and your site would not get a good quality score. Using AdWords ads is a great way to promote your website. You want a good quality score with Google. If your ad sends visitors directly to your sales page, then Google will almost certainly decide that you are not offering ‘quality’ to that visitor, and will increase the cost you are paying per click. OUCH ! The better your quality score, the lower the cost per click you will be paying.
The solution is to send visitors to a landing page which should have good content, perhaps a free gift, newsletter, or information in exchange for the reader’s name and email address. This is an ‘Opt-In Offer’. Doing this you are adding visitors to your mailing list, and providing yourself with a way to promote your sales pages and any future products you may decide to promote. Your free gift must be valuable to your visitor, and be directly relevant to your ad, keywords and copy.
Your landing page should feature relevant content that the visitor will read and which will peak their curiosity to want more information. Good content is a crucial part of website development. The content will also indicate to Google that there is ‘quality content’ available to the reader and will help to increase your Quality Score with Google.
It is also important to include on your landing page links to your ‘contact details’, ‘Terms of Services’, ‘Privacy Policy’ and ‘Earnings Disclaimer’.
THE LANDING PAGE: The TITLE and META DESCRIPTION of your landing page is extremely important. The Title should be the same as the product you are promoting. The meta description should give a brief description of the single main benefit of the product itself, again including the product title.
Take each of your keywords or keyword phrases and create an article around it. Create one page of your site for each keyword article that you write. Create links to all sub-pages on your landing page and a link on each sub-pages that points back to the landing page. Any links you create should have ‘anchor text’, using the keyword phrase for that particular page. This should be a big help with your search engine rankings as well. ALL the pages of your site need to contain RELEVANT, quality content that offers valuable information to your visitors.
Use the keyword or keyword phrase in the article title, and at least a couple of times in the first and last paragraphs. The keyword or phrase must also appear in the Title which will appear in the headline that is shown on the Google search engine results page. Also add the keyword phrase somewhere near the top of your page in an H2 or H3 size font.
Finally, your Sales Page should have no links at all to any other pages except for the links that should appear on all your pages to the Terms of Service, Privacy Policy, etc, as described above. Adding any other links on your sales page will only take your visitors away from the main point of creating your site in the first place. Once they are on your sales page you want them to buy. You made your landing page and written all the articles about your product and created other pages all pointing to your sales page - THE SALES PAGE FUNNEL. You want to encourage them to buy once they have decided to go to your sales page without leaving. If you included Adsense ads on your other pages remember to leave them out of your sales page. Again, you don’t want your visitor to be distracted or click away from your sales page.
Tags: adsense and content, creating a landing page, creating a sales page, target marketing
