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Choosing the right keywords is crucial to a successful niche website. There is an abundance of resources on the web to help you find good keywords. If you click on the Free Resources tab at the top of the blog I have list quite a few free keyword research resources. Or you can click here But if you want an in depth search with all the tools in one place I have found no other program better than WordTracker which has several methods to find the right keywords that will be profitable for your niche.

If you want to do all the analyzing yourself you can use the free tools. A trick to find good keywords for a niche is to analyze your competitors who already rank well in the search engines. You can find related keywords to make your niche rank better by determing which keywords the top ranking websites are using.

Step by step instructions - How to Research Niche Keywords:

1. Using Google.com and Yahoo.com enter a keyword that best describes your niche or idea that you what to create a niche from. Example: if you are interested in building a website or blog around the topic of “dogs” or “dog food” then enter that in the search engines (without the quotes).
2. Make note of (copy and paste) the website url’s of the top sites that appear in the search engines. But make sure they are natural pages. In other words they aren’t highlighted or paid for ads (which are usually at the top of the search results). Also bypass Wiki, Ebay, or any other large shopping site. You want to get down to the competitors that you might actually beat in ranking. You will never beat Wiki, Ebay, Shopping.com etc.
3. Now use Google’s Keyword tool: https://adwords.google.com/select/KeywordTool and place 1 of the website urls you just collected in the box to the right and click on the radio on the left that says “Website Content”. Then click the button “Get Keyword Ideas”.
4. Look through the list that Google generates and copy and paste into notepad or WordPad (or a similar program) the keywords or keyword phrases that are most appropriate to your niche. It’s very important to bear in mind that you want keywords that the Advertiser Competition box is not full. This box reflects the number of advertisers bidding on each keyword and how competitive ad placement is for a particular keyword. you want keywords where that box is not full, and the “Average Search Volume” box is sufficient enough so that your keywords will get traffic to your site.
5. Repeat this for every url you copied in Step 2.
6. Now look at your list and focus a bit. Eliminate any keywords that may not be as focused to your niche. These will only throw the search engines off track and decrease your rankings.
7. Next step is using WordTracker If you don’t have a membership you can use their free tool, it’s just not as in depth. http://freekeywords.wordtracker.com/. Enter your collected keywords and note the search volume and related keywords that are suggested. Again, focus and narrow your keywords to those with good search volume.
8. You can continue fine turning and search for better keywords using the free resources of Ebay, MySimon, SEO Chat, etc. A complete list is located in the FREE RESOURCES FREE RESOURCES tab of this blog.
9. Once you have a narrowed your list of keywords or keyword phrases to the ones that you feel most appropriately describe your niche subject and will give you the best search volume and rankings, check out the competition for those exact words and phrases. Use Google again to search each keyword or keyword phrase within quotes. Above the search results Google displays the number of pages that contain your keyword or phrase: Results 1 - 10 of about 779,000 for “your keyword”. The lower the number, the easier you will be able to get a top ranking for your site in the search engines. A rule of thumb for good ranking is to stay with keywords with less than 10,000 competitors. Anything less than that is excellent except if there isn’t any money being made. A good judge of that is to check if there are any ads displaying on the right side of the Google results page. If there are ads that means there is money to be made from that keyword. If there are no ads it doesn’t always mean that the keyword is not profitable, it could mean you found an untouched niche … but most likely a good ranking keyword will have ads.
10. Now FOCUS again, eliminate any keywords that have high competition, no ads displayed or at least move them to a secondary keyword list that you can use in content on other pages but not as your META keywords or primary content keywords.

Now you have your niche, focused, and with some good traffic generating keywords. The next step is to use your keywords in content and meta tags on your website or blog.

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One Response to “Choosing Niche Keywords”

  1. Janie Says:

    Your post was very informative. The step by step process was helpful and the links you posted in the Free Resources are great! Thanks.

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