Apr 30

What is target marketing? When you market your website business, you need to effectively create an ad campaign to define your marketing territory or your target market. SEO target marketing is focusing on a particular target or niche that has a need for your product and service, and then creating your ad campaign. Your target market is your potential buyers who require your product or solution and would actually buy from you.

Your website needs traffic in order to succeed. Target marketing is an art that you will need to learn and master target marketing strategies. It takes some practice and focus, but it can mean the difference between a lonely page sitting in cyberspace or a vibrant site that gets visitors / customers.

SEM (Search Engine Marketing) is an effective form of target marketing. SEM includes SEO, PPC, Email Campaigns, and Banner Ads. Search Engine Optimization (SEO) is a process of analyzing and editing your web site in order to increase the rankings of your website pages for specific search terms in search engines. SEO efforts have to be continuous as good results are built over time by testing the best keywords.
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Apr 27

News-Quest: AdWords Placement Targeting

Google Adwords has changed the name of “site targeting” to “placement targeting”. Placement targeting enhances your placement targeted ads by allowing you to bid on CPC and CPM (per click or per thousand impressions respectively).

Any campaigns you had going prior to this change are not affected.

To use the new feature with your existing campaigns go to the “Edit Settings” page of your placement-targeted campaign, and switch your bids from CPM to CPC pricing.

Keyword-targeted campaigns continue to take CPC bidding only.

Placement targeting allows you to choose individual spots where you want your ads to appear. You can choose from an entire website or a sub pages of that site. For example if you want to advertise on a news site but want to focus only on local news then you can have your ads placed on the whole site or just the local news portion of that site.

As usual you will still be competing for keywords in your campaigns. Anyone who has an AdWords standard account can run placement-targeted ads. Of course, if you’re happy with your keyword-targeted ads, there’s no need to change. Placement targeting is simply one more tool that AdWords advertisers can use to bring their message to highly-targeted groups of web users.

How do I create placement-targeted ad campaigns?

To create a new placement-targeted campaign, follow these steps:

1. Log in to your AdWords Standard Edition account at https://adwords.google.com
2. On the Campaign Summary page, find the table titled Online Campaigns.
3. Click Placement-targeted in the ‘Create a new campaign’ section at the top of the table.
4. Follow the sign-up wizard instructions to creat your campaign

AdWords Placement Tool will help you find available placements for your ad.

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Apr 27

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Apr 26

Choosing the right keywords is crucial to a successful niche website. There is an abundance of resources on the web to help you find good keywords. If you click on the Free Resources tab at the top of the blog I have list quite a few free keyword research resources. Or you can click here But if you want an in depth search with all the tools in one place I have found no other program better than WordTracker which has several methods to find the right keywords that will be profitable for your niche.

If you want to do all the analyzing yourself you can use the free tools. A trick to find good keywords for a niche is to analyze your competitors who already rank well in the search engines. You can find related keywords to make your niche rank better by determing which keywords the top ranking websites are using.

Step by step instructions - How to Research Niche Keywords:
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Apr 25

You can make money with your blog with TLA. TLA stands for Text-Link-Ads

You don’t have to worry about Google’s terms of service or other ppc ads that you may have on your website. You can display Text-Link-Ads on the same page with Google AdSense, Yahoo! Publisher Network, and other contextually served ads. Text-Link-Ads is not a pay per click or contextually served ad system.

Text Link Ads have a surprisingly high click through rate and are much more effective than banner advertising.

Monetize your Website Now! Use Text Link Ads and make money blogging.

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